![]() ![]() Given the heavy focus on keynotes and new unveilings in western press coverage of the event, it's easy to forget that the show's raison d'etre is showing off upcoming games to consumers. Secondly, there's the simple fact that TGS is a consumer show. As such, TGS is a good opportunity to show the domestic market what's upcoming for that key period. The New Year celebrations do help to get the Yen pouring into the tills, but the country's really big spending (on interactive entertainment, at least) is reserved for Golden Week - a series of national holidays at the beginning of May. Firstly, the Japanese market itself isn't remotely as Christmas-focused as the rest of the world. There are a couple of key reasons for this. TGS makes a running leap off the end of the pier and misses the boat entirely. Europe's Game Convention is where the schedule is tweaked and polished. By and large, E3 is the show where we find out what'll appear in October and November. ![]() The innate peculiarity of the Japanese market as seen by western eyes aside, the mere timing of the event makes it distinctly odd.īy the time TGS rolls around, in late September or early October, the release schedule for Christmas has already been firmly locked into place in the USA and Europe. The Tokyo Games Show is, arguably, one of the videogame industry's most unusual fixtures. ![]()
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